I received this as a gift, and as someone whose extremely pale who has self tanned many times this is the most beautiful product i have ever used for a everyday natural bronze. It's not to dark, but it's gives the skin the most beautiful tint you've ever seen. Unlike regular tan, it absolutely hydrates and has done so despite the fact we are deep in winter right now, it looks so effortless and natural on my skin people have stopped to ask me if i took a secret holiday, or am i naturally tan because it's absolutely fool proof. This is perfect, for a person who either doesn't have time to tan, or simply wants a more natural bronze rather then a full on tan. I didn't expect to fall in love with this product, as much as i have and that's why i've had to come and write a review. After one application you see the difference, and again unlike other tan's the removal is much more flattering and easy. And layering of the product is so simple, it doesn't have any awkward build up, it glides adding layer by layer and it doesn't leave you with that sticky tan feeling, that you can't touch anything. It leaves you, feeling hydrated and you just wake up bronzed. It's given me such confidence, and the packaging It's the most beautiful bottle of a tan i've ever seen in my life it's one to be displayed 100% I would say out of the entire tan range, this is the product for me that's stole the show. I should also add, you control how deep the colour ends up, AND doesn't cling to try patches.